The decision announced on Monday is the biggest fine under the EU's General Data Protection Regulation, a data protection and privacy law commonly known as the GDPR. The fines imposed by the DPC were raised substantially from those proposed in a draft decision in October, in which the regulator suggested a levy of between 28 million and 36 million euros.Facebook owner Meta has been fined a record 1.2 billion euros ($1.3 billion) by the Irish Data Protection Commission, or DPC, on behalf of the European Union for illegally transferring EU user data to the United States. Subsequent to that move, the DPC said it found Meta was "not entitled to rely on the 'contract' legal basis in connection with the delivery of behavioural advertising as part of its Facebook and Instagram services, and that its processing of users' data to date, in purported reliance on the 'contract' legal basis, amounts to a contravention of Article 6 of the GDPR." In December, the European Data Protection Board, which coordinates regulatory action on data privacy across the bloc, said that Meta wasn't entitled to rely on contracts as a legal basis for processing user data for targeted ads, effectively deeming the company's advertising practices illegal. The decision also ensures a level playing field with other advertisers that also need to get opt-in consent." They must have a 'yes or no' option and can change their mind at any time. "People now need to be asked if they want their data to be used for ads or not. "This is a huge blow to Meta's profits in the EU," Schrems said. He added Meta would still be allowed to ask users for consent to ads with a "yes/no" option, however. Schrems, in a statement Wednesday, said the DPC's decision Wednesday meant that Meta would have to develop a version of its apps that doesn't use personal data for advertising within three months. That same year, Max Schrems, an Austrian privacy activist, submitted a complaint alleging this change forced users to accept the processing of their information for ad targeting in exchange for use of the platforms. However, after the entry into force of the GDPR, the company changed the terms of service for Facebook and Instagram, and switched the legal basis upon which it processes that information to something called "contractual necessity." Previously, Meta relied on a user's consent to process their information for the purposes of behavioral ads. The decision does not amount to a ban on personalized advertising and businesses can continue using Meta's platforms to target users with ads, it added. Meta, which changed its name from Facebook in 2021, said in a statement Wednesday that it planned to appeal the ruling. tech giants, which hold their headquarters in Ireland. The watchdog is the lead regulatory authority for Meta and several other U.S. In the ruling Wednesday, the DPC said that Meta must bring its data processing operations into compliance within three months. Firms that run afoul of the rules risk facing penalties as high as 4% of global annual revenues. GDPR places strict requirements on firms with regard to the processing of people's information. The DPC began investigating the company on May 25, 2018, the day the EU's GDPR came into effect. The fines mark the conclusion of two lengthy investigations into Meta by the Irish regulator, which had been criticized over delays in the process. Personal Loans for 670 Credit Score or LowerĬombined, the penalties amount to 390 million euros ($414 million). Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
0 Comments
Leave a Reply. |